New Titleist Ball

And We LOVE It!

The new Titleist TruFeel golf ball is
engineered to deliver longer distance and excellent control for golfers
who rely on the consistent performance and quality of the softest-feeling
Titleist.

“We know from our extensive player testing that golfers who gravitate
toward the softest-feeling golf balls are also clearly focused on
performance,” said Michael Mahoney, Vice President, Titleist Golf Ball
Marketing. “In this category, we continue to see competitive products that
sacrifice distance or short-game spin in order to gain a softer feel.
TruFeel strikes the perfect balance of extremely soft feel and all-around
performance. Our engineers have advanced TruFeel’s low compression
technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot
that makes this ball a Titleist.”

TruFeel is available in White and Optic Yellow, with a new Matte Red color
option to be added in January 2020. The new TruFeel sidestamp has been
designed to double as an alignment aid.

TruFeel PERFORMANCE & TECHNOLOGY
Titleist TruFeel delivers best-in-class performance through the most
advanced low compression design and manufacturing technologies:

• New TruTouch Core: The fast, low compression TruTouch core generates low
spin for long distance.

• TruFlex Cover: The TruFlex cover is a proprietary Titleist formulation
designed for very soft feel around the green and excellent greenside
control.

• New TruFit Aerodynamics: The new TruFit aerodynamics are designed with a
symmetrically optimized pattern to enhance long game distance.

Every TruFeel golf ball is made at Titleist Ball Plant 2 in North
Dartmouth, Mass., to ensure the most consistent performance, quality and
feel – from ball to ball and dozen to dozen.

COLOR OPTIONS AND AVAILABILITY
TruFeel is now available in golf shops worldwide in both White and Optic
Yellow, with a new Matte Red color option coming in January 2020. MAP
$22.99.